What’s openIDEO

Innovation on Steroids: The OpenIDEO Approach to a Better Society

open ideo - collaborative platform
open ideo - collaborative platform

openIDEO  is a collaborative platform for the design process.

IDEO owned the openIDEO

OpenIDEO is a place where people design better, together for social good. It’s an online platform for creativity personnel.

#important tip about openIDEO

openIDEO was designed be an internal platform but now it is a public platform to collaborate with clients.

OpenIDEO has completed 15 projects to date (the Jamie Oliver’s Food Revolution was among its first).


The company uses the design thinking methodology to design products, services, environments, and digital experiences.

#most importantly

OpenIDEO, like IDEO, emphasizes three things in innovating:

1. Process. “Innovation requires some sort of process, which I think people find counterintuitive,” Hulme told me. “They imagine this sort of low and anarchic approach to it, that creativity is like anarchy. To us, it’s a fairly fixed process. Process is important because it gives people something to navigate around.”

2. Diversity. “If you look at the Industrial Revolution in England,” Hulme said, “you’ll see that part of that was fueled by people coming into the city for the first time, people with contrasting viewpoints, people from different areas having different perspectives, clashing points of view, creative tension. IDEO does that in projects.”

3. Open-mindedness. “One of the things we believe in passionately in problem-solving is that you always start with a human challenge,” Hulme said. “You don’t want it to be constrained to solving it by a product or service or brand: You want to stay open-minded to all of those to meet the need best.”

#The goal of OpenIDEO

OpenIDEO is to find out whether it is possible to orchestrate a collaboration between the two to achieve better results.


The main of openIDEO is to virtually drive the creative process to solve social problems, allowing for people of different expertise and backgrounds to collaborate.


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